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HansBiomed UK & Europe Website Redesign
Project Type
Hansbiomed UK and EU websites redesign
Date
September 2024
The Impact of Navigation Simplicity and CTA Placement on Conversion Rates for B2B Websites
Project Overview:
This project aims to explore how the simplicity of navigation design and the strategic placement of Call-to-Action (CTA) buttons on B2B websites influence user engagement and conversion rates. By analyzing user behavior, including time spent on page, bounce rates, and interactions with CTAs, the study seeks to identify design best practices that lead to higher conversions for B2B businesses.
Key Aims:
Assess the impact of simple navigation on user behavior, including ease of use, time spent on the website, and likelihood to engage with content.
Evaluate the role of clear and concise landing page design in improving user comprehension and driving conversions.
Determine the optimal placement and design of CTAs that encourage users to take action, such as making a purchase, signing up, or engaging with content.
Provide actionable insights for B2B companies to enhance their website design, improve user experience, and ultimately drive higher conversion rates.
This project will utilise a combination of surveys, usability testing, and A/B testing to gather qualitative and quantitative data, helping inform the design of more effective B2B websites.
Prototype Link Access: https://bit.ly/3XPMMJ0
